Voice

Our brand voice is key to our company’s identity. It's reflected both in what we say and what we do. It’s embodied in the words we write, the images we choose and the way we behave across all interactions and touchpoints, no matter how small.

Brand Voice

Mission Statement

We help people turn their aspirations into reality.

Vision Statement

Every day we will strive to improve the financial lives of more and more people, backed by the passion of our team and grounded in a culture of mutual respect.

Cultural Values

Values are those intangible characteristics that embody our culture. They capture what makes us appealing both internally and externally. These values inform team member behavior, reminding them of how they should represent our brand when interacting internally, with our partners and in the community.

Collaborative

We believe in the power of partnerships to create the absolute best value.

Authentic

We are transparent about the decisions we make. We speak our mind and deliver on our commitments.

Dynamic

We encourage innovation and creativity to drive continuous growth and improvement.

Empowered

We promote accountability, trust and inclusiveness, enabling each individual to make an impact.

Inclusive

At F&G, we strive to create a sense of belonging where every employee is valued, respected and celebrated for who they are. We want to foster an environment where everyone feels they can bring their authentic selves to work. This sense of belonging empowers our people to succeed and thrive.