Logo

We are F&G. Our name and logo are our first chance to create a strong and lasting impression with potential stakeholders. Because we have many entities with variations of our name, we use "F&G" as our marketing name to create one unified brand experience internally and externally. By transitioning from Fidelity & Guaranty to the simpler name of F&G, we maintain our historical ties, represent our various legal entities and ensure consistency with our updated, contemporary voice.

Visually, we illustrate our unique powers of collaboration by mirroring our close relationship with our business partners in the interlocking letters that make up our name.

View implementation guidelines and download our logos

Primary Logo

Taglines

This tagline is mainly used on corporate marketing materials.

This tagline is targeted toward producers, agents and advisors and is used on sales materials.

Logo Usage

Clear Space

Be sure to keep the F&G logo a reasonable distance from other trademarks, competing text, graphic devices or images on a page.

On all sides of the logo, allow a minimum of clear space equal to the width of the descender (X) on the "F" of the logo as shown here.

Do not recreate or alter the logo; use only provided files.

Minimum Size

Keep the logo at a size that is legible and retains impact. The width of the logo should not be less than 0.75 inches (or 60 px X 50 px) whenever possible. If the logo is placed on items such as pens, USB drives, etc., which may require a smaller logo, please make sure that our name is clear and can be easily read.