Design Elements

Ampersand Supergraphic

Supergraphics are design elements that can be used in a layout or execution to create visual interest. These should be used sparingly and only when they add impact to the piece. Our ampersand should be used whenever there is supporting copy illustrating the idea of collaboration.

Here are acceptable color variations of the ampersand:

Symbols

These symbols can be used as alternative graphics in our marketing materials and digital graphics. Please use them sparingly.

Backgrounds

Backgrounds help to achieve a successful layout. Background images, textures and colors create depth and contrast, drawing attention to the overall content being presented.

At F&G, we tend to use colors from our palette, gradient scheme, ampersands, the Des Moines cityscape and patterned half-tone options to help create visual interest.

Des Moines skyline with purple buildings

purple dot pattern gradient going from bottom left to top right

purple dot pattern gradient going from top to bottom