Titles and subheadings are always Helvetica Neue Bold on advisor marketing materials and should use the primary purple color or one of the four secondary colors. The gold is not typically used in headings because of the lack of contrast on white, but may certainly be used on a darker background. Font size is dependent on the material, but we generally prefer a large, bold treatment that's several times larger than the paragraph type and sentence case.

Our paragraph text is Helvetica Neue Regular and on print materials should use our darker gray. In the case of digital mediums, please go darker for accessibility (use #58595a). We also generally keep our font size large (14-16pt) to consider the age of our consumers.