Color

Our color palette is bold, sophisticated and inviting. Purple is used most often to represent our brand, while golden yellow and our secondary colors help support our visual identity in a variety of ways.

For a more technical look at F&G's colors, including hex values and an option to toggle an accessibility color contrast view, explore the color section of our design system.

View the full color palette in the design system

Colors

PURPLE

GOLDEN YELLOW

WHITE

The purple should be used most often, with the golden yellow and white used in a supporting, but still prominent, way.

Color & Gradient Examples

Brochure featuring purple-gradient background and white and yellow text Brochure featuring purple-gradient background and white and yellow text
Team F&G featuring 3 LPGA players Team F&G LPGA post on mobile device 'Collaborative' on purple background with graphic image of employees